The rise of social media has given us countless options for creating and marketing content. So much so, that blogging has evolved into a full-time role of its own. While anyone with an internet connection and a flair for writing can now create a fully functional online blog, writing and serving content that engages readers and is able to generate money takes a lot of tact. So, here’s a step-by-step tutorial of how to write a blog and monetize it to make money:
Getting Started
The first and most important step in building a blog is choosing a good domain name for your site. This is the name that will define your blog, and the name your audience will link to your posts. Although there aren’t strict rules for choosing your domain name, it pays to use keywords that describe your site. The domain name should be easy to remember and should indicate the nature of your product or service. It is important for your visitors to get an idea of your blog just by looking at the domain name.
The next step is to customize your website design in a way that fits the topic of your blog while making it easy for your readers to navigate at the same time. You can either design your own website or create your blog on content publishing sites like WordPress, Medium, BlogSpot, etc. While it is always a good idea to attach media to your site, be careful not to compromise the quality of your web page. Remember that your readers will be attracted to your site because of the content you post, and attaching too many multimedia tools may hinder your website’s loading speed, especially on mobile.
Write effective Titles
Writing good titles for your post is just as important as choosing a good domain name. Engaging titles give your post a 1-2 second chance to express the essence of your post. It helps the reader to decide if your blog is worth reading and thus whether your website is worth a visit. One to two seconds is also the average time it takes a reader to scan one item before deciding whether to click a link or move to the next item. So, make sure to write your headlines in a way that accurately reflects the topic you are writing about. Plus, make sure your captions effectively convey the unique selling point of your article.
Content creation
Once you create your website, the next step in creating and marketing your content comes. The content you post on your blog is what attracts people to your site, your sales funnels, and your affiliate ads.
If your blog is not updated regularly, it is very likely that your blog will lose relevance and readership, which can lead to fewer site visits, little traffic, and reduced chances of making money. While it is difficult to maintain a steady supply of ideas for posts, blogs aimed at making money usually have a pre-defined focus. For example, your blog could talk about technology, music, art, literature, cooking, pets, cars, or anything that has a dedicated audience for readers. If you wish, you can also diversify your portfolio within your comprehensive theme as much as you can. A blog about art regulation can talk about its history and impact on society and also about how technology is changing the process of organizing art in a rapidly changing landscape.
You can also cover aspects of your topic that make you out of your comfort zone as well. For example, if you want professional writing, such as writing about photography, finding a direction or technology that you or your readers may not be familiar with can greatly improve the quality of your posts. This will thus help create a customized audience that can help spread the word about your blog.